Serena Ryder

  Introduction: The Rise of OTT Giants Like Netflix The entertainment industry has been revolutionized by Over-the-Top (OTT) streaming platforms — and Netflix stands at the forefront of this transformation. From on-demand movies and TV shows to live streaming sports and exclusive originals, Netflix has changed how people consume entertainment. According to a 2025 Statista report, the global OTT video market is projected to surpass $438 billion, growing at an annual rate of over 11%. This boom has inspired many startups, broadcasters, and content creators to ask the same question — “How to build an app like Netflix?” Building your own OTT platform is no longer limited to big studios. With modern OTT solution providers like Innocrux, entrepreneurs can easily build an OTT platform or video-on-demand (VOD) app that competes with the best OTT streaming solutions in the market. Understanding Netflix’s Business Model Netflix runs on a Subscription Video on Demand (SVOD) model — users pay...

  I ntroduction: The Evolution of AI in OTT Platforms and Content Discovery Over the past decade, Over-The-Top (OTT) platforms have fundamentally changed how audiences consume media. From streaming movies and TV shows to live events and short-form content, platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, and smaller niche OTT providers now offer vast libraries of entertainment. This growth has created unprecedented convenience for viewers but also introduced a challenge: content overload. With thousands of titles available, users often spend more time searching for content than watching it. Traditional methods of content discovery—curated lists or static recommendations—are no longer enough. Viewers now demand personalized content recommendations that reflect their tastes and viewing habits. This has led OTT platforms to adopt AI content recommendation engines, leveraging machine learning algorithms to enhance content discovery on OTT platforms. Innovative OTT soluti...